Core Values

• 01Management of Principle

  We think and act properly,
  in accordance with ethical principles

  • Clearly understanding and adhering to promises
  • Maintaining transparency in all processes and pursuing precise outcomes
  • Being honest and trustworthy in all things

• 02Execution

  We make systematic plans
  and implement them thoroughly

  • Making precise and concrete plans for success
  • Achieving all our goals with indomitable willpower
  • Challenging ourselves relentlessly by learning from the outcomes of past undertakings

• 03Innovation

  We are at the forefront of
  constant change

  • Keeping an eye on the changes of the world: to broaden our horizons
  • Questioning pre-existing methods
  • Being flexible and staying one step ahead

• 04Originality

  We lead the world with
  what makes us unique

  • Competing with others in creative ways
  • Exceeding expectations but never limiting our prospects
  • Never making judgments based only on conventional notions: to acclaim creativity

• 05Customer-driven

  Customers are the reason we exist

  • Deriving our value from the happiness of our customers
  • Seeing and feeling everything from our customers’ perspective
  • Ensuring that every employee relates to our customers

• 06Insight

  From a broader perspective,
  we seek balance and harmony

  • Respecting diversity and being considerate when interacting with people
  • Combining various abilities of members of the group to carry out plans
  • Practicing social responsibility and growing with the community

• 07Passion

  Passion is behind everything we do